About us
Rooted in natural clay
Natural Hair Clay is the home of Trusme Sagar Powder — a clay-based hair colour powder for grey hair.
Our approach
Leave out what you don't need
Many hair dyes depend on PPD, ammonia and hydrogen peroxide to colour hair. Trusme Sagar Powder takes a different route. It is an Ayurvedic hair clay powder — kaolin clay based, with lime extract and traditional bhasmas — and it is formulated without PPD, ME-PPD, PTDS, ammonia, hydrogen peroxide, henna, black henna or indigo.
Mixed with water, the clay forms a paste that is applied to hair and kept covered airtight for 2–3 hours. According to the brand, the clay reacts with amino acids present in hair proteins to darken grey hair naturally. The result is a natural black shade, without orange or bluish tones and without staining the skin.
It asks for a little patience: the paste is applied, covered airtight with cling film, and left for two to three hours. We think it is worth the wait.
What goes in
Our ingredients
Kaolin Clay
Pure chalk · 77 g per 125 g
A soft, fine white clay that forms the base of the paste.
Lime Extract
29 g per 125 g
Pure lime extract, the second main ingredient.
Ayurvedic Bhasmas
Shankha · Godanti · Kasis · Fitkari · Loh
Traditional calcined preparations used in Ayurveda.
Murdarshringi
5 g per 125 g
A traditional Ayurvedic mineral preparation.
Our promise
Honest about natural
Natural ingredients are not the same as “suits everyone”. Naturally derived ingredients may rarely cause sensitivity, so we always recommend a patch test before first use, and we don't recommend the product after a hair transplant or any scalp surgery.
Results also vary — with the condition of your hair and skin, and even the weather. If you have questions before you buy, talk to us. We'd rather help you choose well.